How Individual Choices Can Drive Climate Action
/It may already be too late to avoid many of the effects of climate change.
Extreme weather like heatwaves, droughts, and flooding across New Jersey and around the world are becoming more frequent. Water scarcity and crop failures will not be rare events in the future but ongoing realities. These changes will shape the way we live and the choices we make every day.
So what can be done? There are no easy short term solutions, especially in a capitalistic system, but small individual actions can add up and influence larger systemic shifts. When people change the way they purchase, consume and support businesses, it can pressure companies to adopt more responsible practices.
Alternative clean energy sources such as solar, wind and geothermal power can help reduce long term harm. Still, individuals hold significant influence through the choices they make in the marketplace. Supporting companies that protect the planet, and avoiding those that do not, sends a powerful message.
While large corporations and the fossil fuel industry play an outsized role in driving climate change, everyone can contribute by aligning their spending with their values. Below are practical actions individuals can take.
How Individuals Can Make a Difference
1) Buy only what you need
Every new purchase adds to future waste. Overconsumption is a major contributor to landfill pollution. Before buying something, take a moment to separate needs from wants, especially around moments like Black Friday which are designed to encourage wanton spending. Consider whether the item adds short term satisfaction or long term value.
2) Make products last longer
Choose items that are durable and repairable. A small repair can extend the life of clothing and household goods. Learning simple fixes, such as sewing small tears, helps reduce unnecessary waste. Check out Jersey City’s repair cafe which offers free repairs on several items
3) Share items with others
Sharing helps communities thrive. If you have items you rarely use, such as garden tools, recreational equipment or unopened food, share them with neighbors or community groups. This reduces collective consumption and brings people together.
4) Purchase used goods
Many used items are in excellent condition and do not belong in the trash. Clothing is a good example. Producing new garments requires large amounts of water and energy. Buying secondhand saves resources and prevents harmful chemicals from entering the environment. Find your local Buy Nothing group to access pre-loved goods in your neighborhood.
5) Choose more sustainable alternatives
Sustainability has become a marketing term, so take time to research brands you buy from. Review company websites, look at their stated values and supply chain practices and verify claims with independent reviews. There is no perfect answer, but find what fits within your sustainability beliefs and make choices accordingly.
Businesses that ignore customers’ expectations eventually lose support. When people direct their money toward companies that prioritize sustainability, they help move the market toward practices that benefit the planet.
By collectively aligning our spending with our values, we can encourage meaningful change and help build a more sustainable future for everyone.
Suhas Vittal is an event coordinator for Sustainable JC. He was born and raised in Jersey City, NJ, and is a graduate of NJCU, where he received his undergraduate degree in public relations and marketing. He is passionate about educating and encouraging others to care about the environment and to make sustainable lifestyle choices.

